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More People Turning to Manufactured Housing

Ferris, TX – (August 2, 2010) – Overall home sales have taken a hard hit in our region, much like the rest of America. But not at Clayton Homes Sales Centers, including the stores serving Ferris. Clayton’s numbers for the first half of 2010 are in and the company’s sales are up 22 percent from this time last year. 

Clayton Homes’ results are astonishing considering the challenges homebuilders face. The nation’s seasonally adjusted annual rate of new single-family house sales in May 2010 was 300,000. That’s down almost 33 percent from the month before, which was down 18 percent from the month before that according to the U.S. Census Bureau and the Department of Housing and Urban Development. In fact, new home sales in May 2010 were a record low.


But Clayton customers, both here and elsewhere, are keeping the numbers from going even lower. According to The New York Times, nationally, manufactured homes made up nearly a quarter of all new homes sold for less than $200,000 in 2009. Manufactured homes are a major factor in the affordable-housing sector.


So why is manufactured housing bouncing back when traditional site built homes are still fatigued? Essentially, purchasing a manufactured home gives buyers more “bang for their buck.” Clayton Homes offers amenities like flexible floor plans, a size that suits their family and more style choices than ever before.


“A Clayton home buyer will ultimately receive more amenities than someone who buys a traditional site-developed home,” said Victor Bourdeau, Zone Vice President, Clayton Homes. “Prices of residences that are built on-site are soaring, and if you find one that is affordably priced, it probably doesn’t have many features or luxurious amenities like a manufactured home can offer.”


Another concept Clayton Homes has adopted is conserving resources and keeping the building process environment-friendly. For each home that Clayton builds, only two trash-cansof waste are produced. Measure that against the full dumpsters you see at site built homes.


In addition, while most people associate having an energy efficient home with a premium price, Clayton Homes even sells homes that are friendly to the environment and the buyer’s wallet, on the front end and on monthly utility bills. Options like standard CFL lighting, programmable thermostat, low “e” windows and a superior insulation package saves the owner hundreds of dollars each year.


Sales are expected to remain strong for the next few months as area Clayton dealerships participate in the National Open House program, designed to get people inside homes and considering purchases.


“Home construction and sales are important economic drivers,” said Kevin Clayton, President and CEO of the company. “We hope the trend we’re seeing is part of an economic turnaround for all industries.” 




About Clayton Homes: A Berkshire-Hathaway Company, Clayton Homes is a national, vertically integrated housing company. Through its family of brands, Clayton Homes builds, sells, finances, leases, and insures a full spectrum of affordable housing and is the nation's number one retailer of modular and manufactured homes. 

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