AFA is calling for a limited two-month boycott of Gap, Old Navy and Banana Republic
By 11/11/2009 09:53:00
The three stores owned by San Francisco-based Gap Inc., over the company’s censorship of the word "Christmas."
The boycott is part of our ongoing campaign to encourage businesses, communities and individuals to put Christ back in Christmas. The boycott runs from Nov. 1 through Christmas Day.
"For years, Gap has refused to use the word Christmas in its television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same," according to Tim Wildmon, president
American Family Association.
"Last year, Gap issued this politically-correct statement to Christmas shoppers: "Gap recognizes that many traditions are celebrated throughout this season and we feel it is important to display holiday signage that is inclusive to everyone."
"Christmas is special because of Jesus. It's not just a "winter holiday." For millions of Americans the giving and receiving of gifts is in honor of the One who gave Himself. For the Gap to pretend that isn't the foundation of the Christmas season is political correctness at best and religious bigotry at worst.
"The Gap is censoring the word Christmas, pure and simple. Yet the company wants all the people who celebrate Christmas to do their shopping at its stores? Until Gap proves it recognizes Christmas by using it in their newspaper, radio, television advertising or in-store signage, the boycott will be promoted," said Wildmon.
In the past AFA has played a part in convincing other retailers to change their approach. For example, Sears backed away from its censorship of the word "Christmas" and now even offers a "Christmas Club" on its website.