Newspapers recognize advances in technology
ELLIS & DALLAS COUNTY – The Ellis County Press and its sister publication, Red Oak Record, are very excited to announce they are embracing the newest and most up to date technology, adding Quick Response Codes to their newspapers and printed media.
“This is just the next step of our unique marketing promotion currently not offered anywhere else in the county,” said Publisher Charles D. Hatfield Jr.
Quick Response codes generate just what the name implies, quick response. A QR code is a specific barcode readable by dedicated QR barcode readers.
The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a website or other data.
The new promotion, kicking off with 342 Grill on the back page of this week’s publication, once scanned by your smart phone, takes you directly to the restaurants website. As time goes on, you will begin to see more and more of these codes throughout our two publications and any additional special section the company may produce.
“The possibilities are endless, I am ecstatic to learn I will be able to enhance our news stories with these codes to quickly direct my readers to video content and photo galleries,” said News Editor Megan Gray.
The staff feels the decision to attach QR codes to its ads and stories will generate a new base of readers and shoppers to the area of Ellis and Southern Dallas County.
“With today’s day and age, it’s vital to embrace such technology not only for readers to feel more connected but, it gives us a competitive edge over today’s local market,” said Hatfield.