The Ellis County Press: Ellis County Press staffers launch consulting gig

Ellis County Press staffers launch consulting gig
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Editor on 06/24/2008 16:32:00


WAXAHACHIE - Members of _The Ellis County Press_ news department launched
Republic Political Marketing, a consulting firm that specializes in the
organizational and marketing aspects of local political campaigns.
RPMCampaigns.com was launched earlier this week with a mission to train
candidates and "basically become their campaign management," said Joey Dauben,
the paper's news editor.
"I've personally been involved in campaigns, either by running myself or
consulting with others, and the more practice we obtain, the better our
services," said Dauben, 27. "I think this newspaper has done more for the
education of running campaigns than anything. We can interview the consultants,
the printing shops, the elections office and candidates to glean whatever
valuable information we can get.
"It's going to be a fun project, but an educational one as well."
Megan Gray, a reporter at the paper, also is a part of the project's team, with
her duties consisting of research and data mining.
She's also an experienced petition-gatherer, having worked in 2006 on the Kinky
Friedman gubernatorial campaign.
Candidates and organizations can also hire RPM to create professional radio
spots and custom ringtones, as well as provide extensive logo-creation and
candidate marketing.
An aggressive effort will be geared towards New Media, with features such as
social networking and blogs.
"Because politics is won mainly on name recognition, the onslaught of our
campaigns will leave no question as to where your candidate or cause stands,"
the RPM Web site states.
Jessica Lee, who got involved with the Ron Paul campaign and who consults with
RPM in the marketing area, will focus on the visible candidacies.
"My role would be to focus on animation for Web sites, banners, icons and all of
the marketing potential for candidates," said Lee, a native of Minnesota.
For more information on RPM, visit RPMCampaigns.com or e-mail
info@RPMcampaigns.com.